Fast, Tailored Insights—On Demand.

Clarinova provides on-demand synthetic audiences, for more relevant feedback without the time or cost of traditional research.

1

Define the audience

Build your synthetic audience

Start with a universe of synthetic people that reflects the real customers, segments, or market you need to understand.

  • Model your own customers from first-party audience data.
  • Use a pre-built U.S. audience with demographic, behavioral, attitudinal, and personality data.
  • Filter by attributes so each study starts with the right people.

Output: A realistic audience model you can return to for repeated research.

Building a custom synthetic audience in Clarinova

2

Shape the group

Set up AI focus groups

Create a focused group for the decision in front of you, from a quick directional read to a deeper qualitative study.

  • Choose a small group of 1-10 synthetic participants.
  • Select randomly from your universe or filter for specific attributes.
  • Reuse the same group over time to track evolving feedback.

Access: A consistent, target-specific group that is ready when your team needs input.

Clarinova AI focus group interface with synthetic participants

3

Run the conversation

Talk to participants

Ask the questions that matter, then follow up the way you would in a live qualitative session.

  • Run in-depth studies, quick probes, concept tests, or creative reviews.
  • Share images and ask participants to respond from their own perspective.
  • Collect ratings alongside open-ended qualitative feedback.

Experience: Fast, focused conversations without scheduling, recruiting, or coordination.

Running an AI focus group in Clarinova

4

Make the decision

Analyze results

Turn qualitative feedback into a clear read on what to refine, prioritize, or test next.

  • Review rapid responses to identify themes and friction points.
  • Use AI-assisted analysis alongside your research brief.
  • Export transcripts and plug findings into your existing workflow.

Outcome: Faster decisions and better next steps at every stage of development.

Analyzing synthetic audience feedback in Clarinova

Ready to co-create with feedback from your target audience? Move faster with synthetic audiences from Clarinova.